RFP #TOU 2026-057 - Midland Tourism Brand Strategy
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| Bid Classification: |
Services
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|---|---|
| Bid Type: | RFP |
| Bid Number: | RFP #TOU 2026-057 |
| Bid Name: | Midland Tourism Brand Strategy |
| Bid Status: | Open |
| Bid Closing Date: | Thu Nov 26, 2026 2:00:00 PM (EST) |
| Question Deadline: | Fri Nov 13, 2026 4:30:00 PM (EST) |
| Duration in months: | 3 |
| Negotiation Type: | Refer to project document |
| Condition for Participation: | Refer to project document |
| Electronic Auctions: | Not Applicable |
| Language for Bid Submissions: | English unless specified in the bid document |
| Submission Type: | Online Submissions Only |
| Submission Address: | Online Submissions Only |
| Public Opening: | No |
| Description: |
The Town of Midland is seeking proposals from qualified consultants to develop a Tourism Destination Brand Strategy that establishes a distinct, compelling, and authentic tourism identity for the community. In April 2026, Midland Council adopted a Five-Year Tourism Strategy, which identifies the development of a destination brand strategy as a key priority. The Destination Brand Strategy will provide the foundation for future tourism marketing initiatives, including the development of a new Midland Tourism website, destination marketing campaigns, visitor communications, and new wayfinding and visitor information signage throughout the municipality. The objective of this project is to create a tourism destination brand that effectively communicates Midland's unique character, enhances its positioning as a visitor destination, and supports long-term tourism growth and economic development. |
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